This page is about some of the history of Studebaker using old photos and posters that they used to promote their cars and trucks, member stories about their Studebaker passion, and all sorts of other Studebaker guff I can find that you'll find interesting. 

Here's an interesting pic I just found, A 1950 red Studebaker in Auckland's Queen St in 1982 at just over 30 years old.

This photo shows1956 Studebaker seen parked up at Upper Hutt Petrol Supplies, west corner of Main and Princes Streets in 1957. Just a year old. The Building was demolished in 1967.

Here is an old 1956 photo of a garage / car sales place in Papakura near Auckland that sold Vanguards cars, Fergy tractors, Stanard cars and Studebakers. Note the old 54 Studebaker for sale. All these cars are brand new when this photo was taken! I wonder who bought the Studebaker? Note the number plates would have been yellow with black numbers.

Here's a very rare 1958 Studebaker that was found and there was plenty of publicity about at the time, that had 78 miles on the clock. I meet the man who bought it, and he said he intended to use it on runs and the like. He wasn't too fussed about the low mileage aspect of it.

Here's some of the interesting things that Studebaker made as well as cars:

Here's a 1950 bulletnose in the form of a glass cologne bottle. The blue 'tail' pulled off to reveal the cap to pour the cologne out

Here's a Studebaker transistor radio.

And a Studebaker radio / record player

At some time the Board of Studebaker were all issued with a paperweight like this. There were 7 we think given out. This one is in Christchurch, and God only knows where all the others are? A very rare Studebaker thing.

This is a model of a 1939 2 door Studebaker that was a pace car for the Indianapolis 500 race of the time. Studebaker were desperate to sell cars and thought having the pace car at the Indianapolis 500 would go some way to achieving that. 

One of the first Studebaker cars that were built in the early 1900s were in fact electric!

Below is an interesting car race featuring a Studebaker Hawk on youtube: Just click on the youtube link.


Here's the story of why I've always wanted a 1951 Bulletnose Studebaker. In 1961 my first job was with a Mr Pratt of Waitakaruru on the Hauraki Plains as a rousie for his shearing gang. One of his shearers had a 1951 Studebake (yellow and black)and in our free time we went everywhere in it and had a great time. I thought it was the flashiest car I'd ever had the privilege to ride in. It was only 10 years old then. Here's a photo of me at 15 at the time with the '51 in the background. Ever since that time I've always wanted to have one, well  55 years later I finally got it. Regards Bill Hohepa. 

Below is a photo of a Studebaker known as a Sceptre. This was one of a cluster of cars proposed by industrial designer Brooks Stevens in 1962 -63 to replace Studebaker's aging product line. The Sceptre was presented to CEO Sherwood Egbert as a 1966 replacement for the Gran Turismo Hawk, which also happened to be a Brooks Stevens design. Unfortunately the Studebaker Corporation was broke and nearly out of options by the spring of '63 and would be forced to suspend its operations by the end of 1963. It's not known of course whether the striking sedan would have been a success, but its thought it would have certainly made an impression! In this man's opinion the front grill looks very much like an electric razor!


Below is some of many 1000's of military trucks Studebaker built for WW2. Many of them went to Russia. They had a bit more style to them than the old GMC or International of the time!